Marketing

YouTube Channel Graphic Kit

Modern and elegant animation. After Effects template that is truly easy to use with a video tutorial that is accompanied by a voice-over on the English language. You can create a clean and urban promo with minimal effort. Refresh your youtube channel with this kit, reach your audience in the …

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Limitation Strategies

This limitation strategy is the most popular strategy among business people, especially online businesses, from physical products to digital products. Limitation is limiting something to our product (time, stock, seat, etc.) will cause a scarcity effect of losing the opportunity to benefit from the product so that it is expected to accelerate the action to buy (or we …

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Yes/No CTA

When we want to capture leads (email, whatsapp numbers, etc.) of website visitors by offering something such as a free ebook, what form of CTA should be displayed , whether it is a static form that is free to fill in or not , or do we give it in the form of a question that requires …

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First Person Pronouns

The material for this time we flashback a little to the lessons of Indonesian Language about Person Pronouns (or in English Person Pronouns ): Change Person Single Plural First person I, I, Daku, Beta We, We Second Person You, you, you, you You, all of you The third person He, It, He They   Person Pronouns …

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Recurring CTA

Scientific principles about the importance of CTA that appear over and over, I started from the research of Burger et al in 2001: They conducted research on how the effect of repeated exposure on a person’s behavior to comply with other people’s requests, Burger conditioned 3 rooms for the respondent, …

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Eye Look

In this material, we will discuss the importance of the direction of sight of the people on our website. Emery in 2000 published his research on the effect of gaze on a person’s behavior: The gaze is an important component of social interaction. His research addresses the evolutionary role of …

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Button Hover

Change the color of the CTA button when the mouse cursor touches the CTA button ( Hover effect )The principle of adding a Hover effect to the CTA button has the same scientific explanation, namely Representative Heuritstic (Kahneman & Tversky, 1972) that the button pressed in the real world will experience a change in orientation …

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Arrow Icon

The principle of adding an Arrow icon or arrow to the CTA button has a scientific explanation that is still the same, namely Representative Heuritstic (Kahneman & Tversky, 1972) that we see arrows as our guide or guide to a place or destination. Unbounce.com in 2013 conducted an A / B test …

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Button Style

Make your Button look “clickable” with a 3D style Kahneman and Tversky in 1972 conducted research on Representative Heuristic : This result is the basis for a reference on the importance of representation of a matter in decision making, is the language complicated? In essence, our brains have limitations in processing information. When too much information coming …

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Padding or “Empty Space”

Please Empty Space on the elements that surround the CTA button In this material, we will discuss Empty Space or space or in terms of web designers is Padding. For starters I open with the following picture examples: Which do you think makes you more dizzy? Yup! Information presented in large media with empty …

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